01
Strategy, naming, typography, and interaction language are built together so your product never feels assembled from separate decisions.
Brand, interface, and motion systems for web products that need to feel inevitable on day one.
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02
We choreograph reveals, hover feedback, scroll pacing, and state changes so the interface feels immediate, calm, and impossible to confuse.
03
Design systems, product foundations, and launch-ready libraries that keep speed high while preserving taste across every new surface.
Northstar OS
A premium operating layer for a fintech launch, balancing authority, warmth, and fast product comprehension.
Morrow Commerce
A retail platform reworked into an editorial buying experience with sharper hierarchy and richer motion cues.
Signal Finance
A data-heavy interface translated into a quiet system of cards, views, and states users trust instantly.
We work across brand systems, product design, launch surfaces, and implementation-ready foundations. The output is always one continuous product language, never isolated deliverables.
Current engagement
Identity systems tuned for modern product brands.
We build a full visual language that holds across landing pages, app chrome, launch assets, and the small utility moments most teams forget.
Best for early-stage teams that need memorability fast.
- Positioning and story
- Wordmark and typography
- Brand motion and launch kit
We build the kind of product presence that makes strategy visible. Brand, interface, and motion should all point in the same direction before the user reads a single line of proof.
Aline Mercier
Founding Partner, Lyra
Bring the launch, redesign, or design system that needs more than competence. We’ll shape the visual language, the product experience, and the motion that makes it feel alive.
Recent work
Reframing a legacy dashboard into a calmer product narrative
A full structural reset for a complex enterprise tool, led by typography, contrast, and navigation rhythm.
Building a launch system for a product with no room for generic
Identity, motion, landing page, and key product surfaces developed as one release-ready system.
Turning a design system into a faster shipping engine
A component and token foundation designed to increase output without sanding off the product’s point of view.